The Research Phase determines a company’s unique brand statement and functional requirements.
1. Company Name:
Please answer the following questions:
2. Who is your target market?
3. What needs are people currently experiencing in your marketplace?
4. What does your company offer to meet the needs of your marketplace?
5. What results are your customers seeing?
6. Who are your direct/closest competitors?
7. How do you differentiate your company from your competitors?
8. What touchpoints do you plan for customers to come in contact with your company: Magazine Ads Billboards Trade Show Retail Display Word of mouth Online advertising Email Marketing Direct Mail Sales Calls Television Ads
9. Contact info for your company: Please provide the contact info that you want displayed on the website (personal names, cell phone numbers, email addresses etc.)
10. List keywords that you\'d like Google search to find your website:
11. Please provide your mission statement (file upload must be Microsoft Word or PDF): Mission Statement: